The chance to define how Australia presents itself to the world is the kind of creative brief that doesn’t come along every day. So, it was Houston’s honour to contribute to Australia’s Nation Brand, adding credibility, substance and competitive edge to Australia’s international reputation.
In partnership with Balarinji’s Indigenous design team, Houston collaborated to define a brand inspired by sunlit, freshwater rivers and bush tracks: the Songlines of ancient country; adding energy, richness and meaning to the ‘Brand Australia’ story.
The result is a brand identity that’s confident, consistent, authentic and instantly recognisable to the world – an identity to accelerate our future and redefine our international reputation, while conveying our irrepressible sense of optimism.