We love creating brands that help people and are proud to share our rebrand for Neil Perry's Hope Hospitality Foundation.
Hope Hospitality Foundation was born to spread hope. Having begun service during the uncertain and challenging months of 2020 following fires, floods and everything in between, Hope Hospitality Foundation launched to provide nutritious, wholesome meals to those who need it.
Founded by celebrity chef Neil Perry, Hope Hospitality Foundation draws from years of chef experience to prepare heart-warmingly delicious, nourishing meals for organisations on our social frontlines.
Our brief was to support and propel the organisation’s ambitious mission with a brand to connect with partners, donors and diners, filling even more plates with quality meals for Australia’s most vulnerable people.
The organisation’s simple mission to ‘provide hope one dish at a time’ inspired an identity featuring multiple ‘dishes’ via the primary logo’s stacked typographic treatment, with circular letterforms representing several plates on the move, to wherever they are needed.
A bright, sunny colour palette of warm cream, tangerine and charcoal with accents of butterscotch add to the sense of warmth, positivity and optimism.
Typography is an important aspect of Hope Hospitality Foundation’s visual language, providing impact and positivity across all communications.
Photography style is a celebration of quality, community and craft – the many elements that contribute to Hope’s exceptional fare.