A significant collaboration between internationally acclaimed designer Marc Newson and Caroma.
Incorporating an entire new brand identity to reflect the unique relationship between Newson and Caroma, we developed a creative response across every touch point- including product, packaging, POS, web, communications, and direct. A specially designed gallery in Redfern opened its doors as part of the campaign, allowing trade to fully experience the Caroma Marc Newson Collection. We needed to ensure the brand was of equal stature, showcasing this beautiful new product range while impacting in a highly competitive marketplace. Marc Newson’s bathroom range was elegantly photographed and presented as a real showcase of excellence. From the gallery experience to the oversize brochure this is a campaign that truly reflects the significance of such an important design collaboration.
Grant Harvey, Photographer