The Lendlease business represents
$9billion with over 4,000 staff globally, and we’re proud to say our strategic thinking and creative output has played a vital role across all levels of the business.
At the core of this project was the transformation and rollout of the global brand. As a strategic project, we developed and defined the entire brand language, core drivers, beliefs and tone of voice, demontrating our strategic capability and branding experience in a competitive global marketplace.