The rebrand and positioning work for our friends at Gelatissimo.
With a prolific maturing gelateria business operating outlets worldwide, the client engaged our team to transform the Gelatissimo brand to establish a compelling and enticing identity for the future.
Our client challenged us to build a strong brand identity for Gelatissimo’s next chapter – a creative launchpad for elevated experiences, celebrating unique ingredients, creating eye-catching packaging, and immersive, innovative store design reflecting the business’ obsession with making the freshest gelato.
Our mission was to inspire all the senses, dialling up the Gelatissimo experience in-store and at home, launching an internationally celebrated brand, ready to stand out and lead.
Our new Gelatissimo brand was inspired by the fun and nostalgia of traditional Italian gelaterias, with a distinctly indulgent and flavourful twist. The logo reflects gelato scoops and dollops supported by luscious, swirled patterns in a zesty, fresh palette.
The Gelatissimo brand identity is truly ‘flavour obsessed’ from colour palette and typography, through to graphic language,
to delight gelato lovers all over the world!